Calculate your true cost per admission and marketing ROI. Enter your funnel metrics below to see where you stand against industry benchmarks.
% of leads whose call is answered
% of answered calls that complete verification of benefits
% of verified leads that admit
Average collected revenue per patient episode
Marketing ROI
23:1
Healthy — every $1 generates $23 in revenue
Cost Per Lead
$237
Blended across all channels
Cost Per Admission
$1,524
The metric that matters
Monthly Admissions
21
From 135 leads
Monthly Revenue
$735,000
On $32,000 ad spend
Increasing from 78% to 88% would yield 24 admissions/month (vs. 21 now) and reduce your CPA by $190 — without spending a single extra dollar on ads.
Annual Ad Spend
$384,000
Annual Revenue
$8,820,000
Annual Profit (from marketing)
$8,436,000
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Addiction treatment is one of the most expensive verticals in digital advertising, with Google Ads CPCs reaching $50–$200+ per click. Understanding your true cost per admission is critical for sustainable growth.
| Metric | Average | Top Performers |
|---|---|---|
| Cost Per Lead (Google Ads) | $150–$400 | $75–$150 |
| Cost Per Admission (Residential) | $2,000–$5,000 | $800–$1,500 |
| Call Answer Rate | 70–85% | 90%+ |
| VOB to Admission Rate | 30–50% | 55%+ |
| Marketing ROI | 5:1 – 8:1 | 10:1 – 15:1 |